The Digital (Foodie) Life – ViewtheVibe.com (Part 3 of 5) – The Digital Life


The truth is, I’ve always had a secret passion for food.  I’m often cruising through cook books, trying new restaurants, and discovering new cooking shows!  This CityLine blog has often been very technology-oriented, but living “The Digital Life” doesn’t always have to be “geeky.”

We live in a world of blogs, apps, smartphones, and there’s literally something for everyone!  In my online travels, I stumbled upon Andrew Dobson, a self-proclaimed “Professional Foodie,” based out of Toronto.  In the last installment of the five-part series I call “The Digital (Foodie) Life,”  I got the opportunity to chat with the founder of the dobbernationLOVES blog, and speak about his favourite iPhone app when traveling abroad.

Dobson claims that ViewtheVibe.com is an excellent example of a great video restaurant guide. “As a lover of good food and discovering new cuisines, Nicki Laborie is passionate about exploring the city, and all the culinary delights that it has to offer. With a marketing and foodie background, she knows that video engages our senses and tells us a story, soViewtheVibe.com was conceptualized.”

Essentially, View the Vibe is a 90 second experience that encapsulates the vibe of a restaurant; giving a potential guest the knowledge of exactly what to expect when they arrive at the venue.

The food blogger compares this concept to a movie trailer.  “A movie trailer entices the viewer to pay the money to see the movie – so why not do this for restaurants? A delicious preview of the “main course” experience of a restaurant is served to wet the appetite of a potential diner.”

View the Vibe also features a video blog released weekly that includes restaurant reviews, event coverage, and restaurant openings.  Dobson boasts that the video blogs are entertaining without making the “foodie” experience too serious.

Most importantly, the creator of the blog also emphasizes that food is fun and should never be taken too seriously.  The video blog gives the viewer a “real life” experience that they might not find through web site pictures – or text-only information.

Dobson’s involvement with View the Vibe has included two great opportunities with restaurant reviews in Toronto at La Societe, and Briscola Trattoria.

In the next installment of “The Digital (Foodie) Life,” we’ll take a look at what “food styling” is all about!

Have a question for the blog?  Send me an email, me@winstonsih.com, or send me a Tweet,@WinstonSih is the place to go!

Repost from CityLine.ca


About Winston Sih

Winston is currently the Digital Media Producer-Correspondent for City television stations across Canada, producing content for the network’s digital properties including Breakfast Television, Cityline, CityNews and Entertainment City. He is also an on-air correspondent for the network’s in-house productions where he can be seen reporting on the latest social news and trends.