Monday, April 22, 2024

Aer Lingus refreshes brand, livery

In nearly 25 years, Irish air carrier Aer Lingus has unveiled the future of their brand.

“I’m delighted to present our brand refresh, which comes 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern airline,” said Aer Lingus CEO Sean Doyle. “We have evolved from an Irish airline that flies internationally to an international airline that is proud to be Irish.”

The shamrock will be prominently displayed on the tail, aircraft doors, and winglets—perfect for those window Instagrammers.

Courtesy: Aer Lingus

Aircraft Doors
We’ve added a shamrock to the door of the aircraft to give our guests a warm Irish welcome as they board.
Brand mark
The font in our new logo is bold and modern with a nod to our Irish heritage in the Celtic ‘g’. A shamrock now accompanies the logo on the side of the aircraft to add colour and strength, and to reinforce our identity.
The engine is painted our new teal colour to bring colour to the aircraft.
We’ve kept our Instagram-worthy shamrock on the wingtip – visible only from inside the aircraft.
Our new colour palette consists of two contrasting shades of green. The rich teal represents strength and confidence. The light green stripe modernises the design and reflects our value carrier proposition.
The contrasting teal and light green of the shamrock combines our strength, confidence and modernity. The shamrock sits proudly as the hero of our livery, with a new tilt to add movement and heart-shaped leaves to reflect our warmth.

Aer Lingus

In addition to the new look and livery, the airline will unveil a new uniform later this year, in line with new Airbus A321LRs that will join their fleet.

Source: Aer Lingus

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Winston Sih
Winston Sih
Winston is currently a freelance technology and travel broadcast journalist, consultant, and is the creator and founder of Master Travellr—Canada’s destination for travel news, guides, and budget recommendations.


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