Announced Wednesday, Air Canada and Ontario’s LCBO announced a multi-year agreement that brings shoppers the ability to earn Aeroplan points on eligible purchases.
The partnership to launch before the end of 2021 will allow customers at LCBO to earn one Aeroplan point for every $4, along with bonus points on select items.
“We’re thrilled to come together with the LCBO to offer our members a new way to earn and redeem Aeroplan points in Ontario,” said Mark Nasr, Senior Vice President, Products, Marketing and eCommerce at Air Canada in a statement. “When we relaunched Aeroplan last year, we made a commitment to earn our way into consumer’s everyday lives. Marquee partnerships like the LCBO and other industry-leading, well-loved brands are central to delivering on that promise.”
Aeroplan points can be redeemed for travel to more than 1,300 destinations across the globe, as well as for hotels, car rentals, and merchandise, including LCBO Gift Cards starting at just 1,000 Aeroplan points for a $10 LCBO gift card.