Starbucks is rumoured to be making changes to its rewards program, something the company hasn’t done since 2016, moving towards a revenue-based redemption model.
Under the rumoured changes, rather than redeeming 125 stars for any beverage or food item, Starbucks will shift to a tiered model, allowing customers to choose from drink customizations through packaged coffees. Redemptions will range from 25 to 400 stars.
Rewards will soon be changed to different tiers
Reddit
25 stars – will get you modifications for your drinks like an extra shot, up to 1$
50 stars – will get you any size cup of hot coffee, tea or bakery item
150 stars – will get you any handcrafted beverage or breakfast sandwich (previously 125 stars)
200 stars – will get you lunch sandwiches, salads, or protein boxes
400 stars – will get you packaged coffee or merchandise for a single item up to $20
While this will offer more flexibility, this will also devalue the old handcrafted beverage or breakfast sandwich reward, 150 from 125 stars.
In 2016, the company changed from a model where users got a free drink or beverage after 12 transactions to one where customers got points per dollar.
With Starbucks now looking to shift redemptions to a revenue-based model, now’s not a bad time to use up some points, if you have a big pool sitting around!
Source: View from the Wing
