Thursday, April 25, 2024

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Loyalty

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Marriott unveils Bonvoy brand for combined Marriott Rewards, SPG, Ritz-Carlton Rewards loyalty programs

The hotel chain unveiled the future look and vision for the combined offering—named Marriott Bonvoy. It launches Feb. 13, when the former brands will be discontinued.

Air Canada completes acquisition of Aeroplan

It’s official. Air Canada announced in a statement Thursday that it has completed the acquisition of loyalty program Aeroplan.

Aimia shareholders approve sale of Aeroplan loyalty program to Air Canada

Shareholders at Aimia have approved Air Canada's $450-million final offer to purchase Aeroplan--a move that brings the loyalty program back home since it was spun off in 2002.

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