Monday, June 24, 2024

Breakfast Television: My foray into morning TV

Since early 2011, I’ve had the pleasure of working with the folks at City (formerly Citytv) where I was welcomed on the team as their technology expert for Canada’s #1 daytime lifestyle show, Cityline with Tracy Moore.  I later on was brought on to work with the Rogers Digital Media team at, writing and assisting with the daily operations of, where I stayed for approximately 18 months.

Winston Sih - Headshot taken Dec. 2012 in Toronto. MENDES PHOTOGRAPHY/Valter Mendes
Winston Sih – Headshot taken Dec. 2012 in Toronto.

Having believed in the City vision for over two years has taught me that this is a place where you get to carve your own path, turn your concepts into reality, and where you aren’t just boxed into a job.  Rogers has always been a place where I had a voice, and could prove my talent to colleagues, superiors, and everyday viewers like you.

The specifics of my new role have been kept silent over the past month, but I’m thrilled to finally be able to announce that I’ll be joining the Breakfast Television team in Toronto starting July 8 under the new title of Digital Media Producer-Correspondent.

As for what you’ll see on-air day to day, I’ll be the show’s digital media correspondent, bringing what you’re talking about around the breakfast table and online to air–bridging the gap between your at-home conversations and our on-air hosts.

I’ll also be populating and other City websites across the country with web-exclusive editorial content, interacting with you around the clock through our Twitter and Facebook pages, and allowing viewers to tell us what you want us to talk about!  It’s you, the viewers, who drive our show!

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You’ll continue to see me on Cityline as the resident technology expert, bringing all that’s hot in the tech world to homes across Canada!

I’ll be working closely with the In-House Productions team at Rogers Media, so stay tuned to City in the near future for more!

My alarm clock is adjusted to 3:30 a.m., and it’s such an honour to be able to work alongside industry professionals including Dina Pugliese, Kevin Frankish, Frank Ferragine, Jennifer Valentyne, and the great folks behind the scenes.

A huge thanks goes out to Jordan Schwartz, Vice President of In-House Productions, Rogers Media, and Andrea Gagliardi, Senior Director and General Manager of Broadcasting, Rogers Digital Media, for believing in my work and for extending this opportunity to me.

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Winston Sih
Winston Sih
Winston is currently a freelance technology and travel broadcast journalist, consultant, and is the creator and founder of Master Travellr—Canada’s destination for travel news, guides, and budget recommendations.


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