One of Canada’s leading loyalty programs announced a big rebrand, with a new tagline that will be sure to turn a few heads.
AIR MILES announced Monday a new brand refresh, with a new tagline: “It’s all gravy.”
According to a statement, the tagline “encapsulates what AIR MILES and its partners offer – that little bit extra; the gravy on top.”
The company says they are launching a new approach to loyalty and will offer “more redemption benefits, more ways to earn, and more opportunities to take part in promotions to help make dreams come true.”
While some details remind tight-lipped for now, AIR MILES announced that they will be launching a new flight portal this November, offering enhanced ways to redeem for travel as Canadians slowly ease into a new post-pandemic normal.
The launch will include a new marketing blitz that will encompass TV, radio, digital, and social, as the Canadian loyalty market continues to be red hot. Air Canada’s Aeroplan has made massive enhancements in the last year, while Cineplex and Scotiabank are expected to roll out sweeping changes to their SCENE and Scotia Rewards programs to rebrand as Scene+ this November.