These new hotels will expand on their eight existing brands, including W Hotels, St. Regis, The Ritz-Carlton, Ritz-Carlton Reserve, JW Marriott, The Luxury Collection, EDITION, and Bulgari.
Trends show Canadians are going further and off the beaten path, including "non-traditional lodging options like tentalows and tree houses." Canadians are also embracing winter, skiing in parts of the world like Western Canada.